Santa Barbara Mayor Randy Rowse has announced his endorsements for the upcoming 2026 election, marking a departure from his usual personal policy against endorsing candidates. Rowse cited a particularly "exhausting" and "contentious" campaign season, which he believes has been overshadowed by political party and ideological influences, diverting attention from critical local issues.
The Mayor described the broader election atmosphere as encompassing "circus-like distractions in Washington" alongside local contention. He observed a strong "demand for lock-step loyalty" during this election, providing the example of "published criticisms" directed at a Congressmember for endorsing Eric Friedman. Rowse characterized this pressure as "ironically Trumpian," contributing to what he called the "tiresome atmosphere" of this year's election cycle.
Rowse explained that his personal policy has historically been to very rarely endorse candidates. His rationale is that members of the City Council should function as independent individuals, not as "mouthpieces for special interests and political parties." However, he stated that party politics and social ideologies have "injected themselves to a greater level" in this election than he can recall. This heightened partisan influence has, according to Rowse, created requirements for "specific litmus tests and fealty" from candidates.
In light of these circumstances, Mayor Rowse has chosen to endorse three candidates based on what he describes as one simple, essential standard: "service to the entire community." He elaborated that this means prioritizing the community above any political designation, ambitions, or ideological beliefs, and that each councilmember must serve "every resident of the City of Santa Barbara, regardless of district."
The Mayor indicated he spent numerous hours in meetings with each of the endorsed candidates, discussing vital priorities for the city's future. He acknowledged that these candidates possess their own political allegiances, ideological beliefs, and backgrounds. However, Rowse identified a crucial "common thread" among them: a priority of putting the community first. He stated that while he may not agree with them on every issue, all three candidates are willing to "subordinate their own ambitions or desires for the greater common good." Rowse noted that this approach might seem "quaint, particularly in this era of challenging established ethics and norms," but emphasized the need to "rise above the noise of politics and bring the entire community back into focus."
Mayor Rowse specifically endorsed Eric Friedman for Mayor, Monte Wilson for 4th District Councilmember, and Cevin Cathell for 5th District Councilmember. He articulated his belief that these individuals are dedicated to serving the community rather than any specific political group and are not running with the aim of launching a political career.
He framed this election as a "golden opportunity for a community service reset" and a chance to elect a council that will genuinely focus on the well-being of all residents of the city. Mayor Rowse concluded by urging citizens to exercise their privilege at the ballot box.
